00 — Overview
Advertise with Kestrelhum
Three placements, fixed prices, and one newsroom covering Griffintown, Old Montréal, the Lachine Canal, Pointe-Saint-Charles and Wellington Street.
The rate card, side by side
Compare the three placements below. Format, run length and what's included are fixed; only the choice of placement is yours.
| Placement | Format | Run | Best for | Price |
|---|---|---|---|---|
| Sud-Ouest Note Sponsor | 50-word note in the weekday morning newsletter | One week | Cafés, shops, studios | $185 CAD |
| Canal Walk Podcast Segment | Presenting credit + 45-second host read | Four episodes | Regional brands, community groups | $750 CAD |
| Full Sud-Ouest Campaign | Site placements, notes, podcast reads, seasonal guide | Five weeks | Organisations wanting broad coverage | $1,300 CAD |
Sud-Ouest Note Sponsor
A 50-word sponsor note placed in our weekday morning newsletter, the one Griffintown and Sud-Ouest readers open with their coffee before work. It suits farm-to-table cafés, outdoor and cycling outfitters, and independent shops on Wellington Street or Notre-Dame who want their name in front of people already reading local news.
The note runs for one full week of weekday editions. We help shape the copy so it reads like part of the newsletter rather than a banner dropped into it, and every send comes with a short open-and-click summary so you can see how it performed.
- 50-word note, written or reviewed with you
- Placed in every weekday edition for one week
- Copy help from our editorial team
- Open and click summary at the end of the run
$185 CAD
Request this placement
Canal Walk Podcast Segment
Sponsorship of four episodes of our Sud-Ouest news podcast, the show many listeners catch on a walk along the Lachine Canal or a commute through Griffintown. Each sponsored episode carries a presenting credit at the open and a 45-second host read placed naturally in the middle of the conversation, not tacked on at the end.
This placement suits regional brands who want a local voice rather than a scripted ad read. Before anything airs, we send the script for your review, and after each episode we send a listen summary so you know how the segment performed.
- Presenting credit across four episodes
- 45-second host read in each episode
- Script collaboration and approval before release
- Listen summaries after each episode
$750 CAD
Request this placementFull Sud-Ouest Campaign
A five-week campaign that combines every format we run: placements across the site, five weekday newsletter notes, four podcast sponsorships, and one partner-labelled seasonal guide distributed to readers across Griffintown, Old Montréal and Pointe-Saint-Charles.
It's built for organisations who want a wide view of the neighbourhood's readers and listeners rather than a single format. We start with a short planning call, adapt your creative for each format, and close the campaign with a written report covering what ran and when.
- Site placements for the full five weeks
- Five newsletter sponsor notes
- Four podcast sponsorships with host reads
- One partner-labelled seasonal guide
- Planning session, creative adaptation and a closing report
$1,300 CAD
Request this placement
What each format is made of
A closer look at the components behind the three placements above.
Newsletter
Sent weekday mornings. Sponsor note sits below the top story, set apart with a "Sponsored" label and a short border.
Podcast
Recorded and edited in Montréal, released on a regular weekday schedule, with host reads scripted around real segment content.
Seasonal guide
A single-edition guide to the season in the Sud-Ouest, distributed alongside the newsletter with partner placements clearly marked.
How the work goes
01
Request
Send the placement you want through the contact form or by phone.
02
Quote & schedule
We confirm the price from this page and the next available slot.
03
Creative deadline
You send copy or a draft ahead of the run date; we ask for it a few business days out.
04
Approval
We review for tone and disclosure and send it back for your sign-off before anything runs.
05
It runs & reports
The placement publishes on schedule and you receive the summary listed above.
Who this is for
Local shops & cafés
Businesses on Wellington Street, Notre-Dame or near the canal wanting a note ahead of a launch or a seasonal change.
Regional brands
Companies with a wider Montréal footprint who want a genuinely local voice reaching the Sud-Ouest specifically.
Community organisations
Pointe-Saint-Charles and Griffintown groups promoting an event, a meeting or a fundraiser.
This isn't the right fit for national campaigns aimed outside Montréal, or for anyone expecting a specific sales outcome — we sell reach and format, not outcomes.
What the price covers
Each price above covers the format, run length and deliverables listed for that placement — copy help or script collaboration, the scheduled run, and the summary report. It does not include creative production beyond editorial review; if you need us to write your note or script from scratch rather than adapt what you send, mention that when you get in touch and we'll confirm whether that's possible within the listed price. A final scope is always confirmed before booking, and nothing changes mid-run without your sign-off.
Have a question we haven't covered? Read the full FAQ or reach the advertising desk directly.
Ready to book a placement?