The Sud-Ouest's own news site — and the podcast that goes with it.
Kestrelhum covers Griffintown, Old Montréal, the Lachine Canal and Pointe-Saint-Charles: what opens, what closes, what the borough council decides, and who's worth listening to. We also sell three straightforward advertising placements to local businesses who want to reach the people who actually read and listen.
Coverage
Griffintown & the Sud-Ouest
Format
Weekday site, weekly note, podcast
Placements
3 fixed options
Registered
Rue Wellington, Montréal
Three advertising placements
Every placement below runs at the price and length shown — nothing is negotiated up or padded with extras that aren't listed. Businesses on Wellington Street, Notre-Dame and around the canal use these to reach Sud-Ouest readers directly, without a media buyer in between.
| Placement | Format | Run | Includes | Price |
|---|---|---|---|---|
| Sud-Ouest Note Sponsor | 50-word sponsor note, weekday morning newsletter | One week | Copy help, open & click summary | $185 CAD |
| Canal Walk Podcast Segment | Presenting credit + 45-second host read | Four episodes | Script collaboration, approval before release, listen summaries | $750 CAD |
| Full Sud-Ouest Campaign | Site placements, newsletter notes, podcast sponsorships, seasonal guide | Five weeks | Planning, creative adaptation, closing report | $1,300 CAD |
How a placement gets booked
01
First message
You tell us the placement and the week or month you have in mind through the contact form or by phone.
02
Availability check
We check the newsletter or podcast schedule and send a short booking note confirming a slot.
03
Creative
You send copy or a draft; our editorial team reviews it against the disclosure and tone rules before it runs.
04
It runs
The placement publishes on schedule and you receive the summary described in the rate card.
03 — Audience
Who this reaches
Kestrelhum's readers and listeners live and work in Griffintown, Old Montréal, Pointe-Saint-Charles and along the Lachine Canal. Most days that's people checking the site on a lunch break near Wellington Street, or catching the podcast on a walk along the canal path. The advertisers who book with us are almost always local: a café near the Peel Basin, a bike shop on Notre-Dame, a studio in an old Griffintown warehouse.
Cafés & restaurants
Griffintown and Old Montréal spots announcing menu changes, seasonal hours or a new terrace.
Independent retail
Shops on Wellington Street and Notre-Dame with a launch, a sale week or a new line to introduce.
Studios & makers
Design, craft and fitness studios in converted Sud-Ouest warehouses building a local client base.
Community organisations
Pointe-Saint-Charles groups and canal-side associations with an event or a public meeting to promote.
04 — Newsroom
A small, local operation
Kestrelhum is written and recorded from Montréal, close to the neighbourhoods it covers. Sponsor notes and host reads pass through the same editorial review as everything else — advertising is clearly labelled and never mixed into news coverage.
Kestrelhum — advertising desk
- 730 Rue Wellington, Montréal, QC H3C 1T4
- +1 514-664-1244 ext. 2428
- [email protected]
- Monday – Friday, 09:00–18:00
- Eastern Time (ET) — Montréal
Tell us about your placement
Visit us
Our registered office sits on Rue Wellington in the Sud-Ouest, a short walk from the Lachine Canal.
A few common questions
Is my sponsor note clearly labelled as advertising?
Yes. Every sponsored note, host read and placement carries a plain-language sponsor label, separate from the news content around it.
Can I choose which week my note runs?
You can request a week, and we confirm the exact date against the current schedule during the availability check rather than reserving one in advance.
What if I need to cancel a booking?
Our cancellation terms are set out in full on the Returns Policy section of the Terms of Use.