00 — Overview
Frequently asked questions
Everything advertisers and readers ask us most, grouped below.
About the placements
What exactly is included in each placement?
The Sud-Ouest Note Sponsor is a 50-word note placed in the weekday morning newsletter for one week, with copy help and an open-and-click summary. The Canal Walk Podcast Segment is a presenting credit plus a 45-second host read across four episodes, with script approval and listen summaries. The Full Sud-Ouest Campaign combines site placements, five newsletter notes, four podcast sponsorships and one seasonal guide over five weeks.
What area does Kestrelhum actually cover?
Griffintown, Old Montréal, the length of the Lachine Canal, Pointe-Saint-Charles and the streets around Wellington. We don't sell placements aimed at readers outside the Sud-Ouest.
What format does the newsletter note take?
Plain text, 50 words, set apart from the news content with a clear "Sponsored" label. We help with phrasing if you send us rough notes rather than finished copy.
How long does a podcast host read run?
45 seconds, placed inside the episode rather than as a pre-roll, so it reads as part of the show and not a break from it.
Process & scheduling
How do I start booking a placement?
Send a message through the contact form on the home page or call +1 514-664-1244 ext. 2428 during our office hours. Tell us which placement you're interested in and roughly when you'd like it to run.
What happens after I send my first message?
Our advertising coordinator confirms the price, checks the next available slot in the newsletter or podcast schedule, and sends a short booking note for you to confirm.
How far in advance should I book?
We recommend reaching out at least two weeks before you want a placement to run, since newsletter and podcast slots fill up. We'll tell you the earliest available date when you get in touch.
What happens during creative review?
Our editorial team checks that your copy or script matches the tone of the surrounding content and carries a clear sponsor label, then sends it back for your sign-off before anything runs.
Pricing & payment
What do the listed prices include?
Each price covers the format, run length and deliverables described on the Advertise with us page — copy or script review, the scheduled run itself, and the summary report sent afterward.
Can I cancel a booked placement?
Yes, within the terms set out in the Returns Policy section of our Terms of Use.
What if I'm not satisfied after a placement runs?
Reach out to the advertising desk directly; our full policy is set out in the Payment & Refund Policy section of the Terms of Use.
Practical
When are you reachable?
Monday – Friday, 09:00–18:00, Eastern Time (ET) — Montréal. Messages sent outside those hours are answered the next business day.
What's the best way to reach the advertising desk?
Email [email protected] or call +1 514-664-1244 ext. 2428. Both routes reach the same coordinator.
Where is Kestrelhum located?
Our registered office is at 730 Rue Wellington in the Sud-Ouest.
Still have a question?