Advertising terms

Advertising terms

These campaign terms apply to every placement booked through Kestrelhum — the Sud-Ouest Note Sponsor, the Canal Walk Podcast Segment and the Full Sud-Ouest Campaign — alongside the general Terms of Use.

Booking

A placement is booked once you confirm the price shown on the Advertise with us page, the schedule we propose, and payment terms in writing. Availability is confirmed only once we send that booking note, not before.

Creative deadlines

Copy for a newsletter note, or a script and any supporting notes for a podcast read, is due no later than 3 business days before the scheduled run. Late creative may push the run to the next available slot at no extra charge, subject to schedule availability.

Approval

Every piece of sponsored creative is reviewed by our editorial team for tone, accuracy and disclosure before it runs, and sent back to you for a final sign-off. We may decline creative that misrepresents the placement as independent editorial content or that contains claims we cannot verify.

Make-goods

If a confirmed placement is missed or published incorrectly due to an error on our part, we will offer a make-good run at the next available slot at no additional charge, or a partial refund reflecting the missed portion of the campaign.

Editorial independence from advertising

News coverage on Kestrelhum is produced independently of advertising sales. Advertisers do not have input into news content, and sponsored notes, host reads and guide placements are always clearly labelled as advertising, separate from the surrounding editorial material. Booking a placement does not entitle an advertiser to favourable news coverage, and declining to advertise has no effect on how a business is covered.

Payment

Prices are shown in Canadian dollars (CAD) on the Advertise with us page and are payable as agreed at booking, before the placement runs.

Related policies

For cancelling or rescheduling a confirmed booking, see the Payment & refund policy page and the Returns Policy section of the Terms of Use.

Changes to these terms

We may update these advertising terms from time to time. Material changes will be reflected by an updated date below.

Last updated: 15 September 2026.